The FORCE groupset brought DoubleTap to the world first.Evolutionary improvements mean its focus on professionals who value innovation and thrive at the far end of the cycling spectrum is unwavering.Key Features:Lighter than Shimano Dura-Ace and costing around half the price this groupset really is as good as it looks. SRAM have upped their game, bringing in design cues from the top level RED groupset the FORCE performs brilliantly under all conditions and looks great.SRAM FORCE GROUPSET INCLUDES:

Configure your groupset to within your budget.

SRAM Red Groupset 2012 When the pursuit of victory becomes so focused and singleminded that nothing else matters. Inspired by the search for competition-vanquishing advantages, SRAM has created a world where high-performance race-ready componentry is taken one step beyond. SRAM Red is a living lab focused on the design, development, and improvement of alreadyrevolutionary technology.