Sram Apex is the latest road componentry groupset from Sram that borrows technologies from Srams Tour de France conquering Red gruppo, including DoubleTap, Reach Adjust for custom lever fit, Exact Actuation for consistent and precise shifts, and Zero Loss shifting for immediate shift engagement.
Sram launched Rival, along with Force in 2006, for 2010 both are re-launched with several added features and technology upgrades. Obviously the polished black anodised finish of the new Sram Rival sets it apart but thats only the beggining. Borrowing from Sram's professional level Red group, Sram Rival now features a sleek carbon brake lever, Zero Loss shifting, multiple cable routing options and reach adjust for both shift and brake levers.